The must-attend event for brands that create value through digital, content and data returns to Biarritz for its 10th edition, from 1 to 3 October 2024, under the theme "Time to skill".

"The technological, ecological and social upheavals we are currently experiencing are both very enriching (we are moving towards the best) and very destabilising because they involve real structural changes. On a personal and professional level, of course, but also on a business level! Until recently, customer relations were very basic: a brand would send a message to the consumer with the aim of getting them to buy".

By Sonia Mamin, One to One Experience Client Director