2024 edition
The 2024 Manifesto
The technological, ecological and social disruptions we are currently experiencing are both very enriching (we are moving towards the best) and very unsettling because they imply real structural changes - on a personal and professional level, of course, but also on a business level!
Up until very recently, customer relations were simple: a brand sent a message to the consumer with the aim of getting them to buy.
But nowadays,
- The brand must be accountable, engaging, unique, useful...
- With a message that is hyper-personalised, omni-channel, inclusive, clear...
- For an audience that is stressed, demanding, ultra-connected and concerned about the environment...
- In a context where AI is taking up space, a lot of space.
And at lightning speed! Welcome to the era of ecological transformation and Artificial Intelligence revolution.
As in the early days of the digital transition, the technology is new, the business is changing, the way users and customers work is completely different - in short, we're learning how to walk again! In 2024, we need to step up our skills, master the tools and uses of AI, and consider the impact of the ecological revolution on our organisations. One to One Expérience Client brings together the key players and the rising stars of the Customer Experience, those who know what they're doing and those who are doing it. Brands and retailers, if you're here, it's because you've already found your Time to Market. With One to One Biarritz, it's your Time to Skill!
The 2024 speakers
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Conferences
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Keynotes
Opening Conference
TIME TO SKILL
From the ecological transition to the Artificial Intelligence revolution, the playing field for brands is in upheaval: tools are new, professions are evolving, uses and the approach of users/customers are completely different - in short, we're learning to walk again!
To open this 10th edition, two exceptional guests shared their 2 different but essential views on this Time to Skill : ethics and business.
With : Aurélie Jean, Dr in Science, specialist in algorithms and Stéphanie Delestre, Entrepreneur and investor, CEO and Cofounder of Volubile
Hosted by Charlotte Bricard, Journalist
Closing Conference
CMO: 2014, 2024, 2034?
Status of an ever evolving job and what it could become in 10 years time!
Part 1:
Thomas Husson, Vice President & Principal Analyst, Forrester Research
Part 2:
Sophie AK Gazeau, Marketing and Digital Director, Tootbus Global and Rodolphe Pachot, Marketing Director, Generali
Hosted by Thomas Husson, Vice President & Principal Analyst, Forrester Research
The QR Code: a stroke of genius that celebrates its 30th anniversary as it continues to revolutionise UX!
In 1994, Masahiro Hara, an engineer with the Japanese company Denso Wave, invented the Quick Response Code to track the itinerary of spare parts in Toyota's factories.
30 years and 7 billion smartphone users worldwide later, his innovation still has a very bright future ahead!
It's been over 20 years since he came to France, he were honored to welcome him for One to One Biarritz's 10th edition for an exceptional conference during which he looked back on this incredible success story and picture what its future uses holds for brands.
With Masahiro Hara, Founder of QR Code
Hosted by Jean Baptiste Giraud, Journalist
Keynote Amazon Ads
KEYNOTE AMAZON ADS - Unleash new growth drivers with Amazon Ads Video solutions
In a world where video content consumption is evolving rapidly, Amazon Ads is positioning itself as a key player for brands wishing to reach their audiences via TV streaming. Don't miss the exclusive discussion between Adrien Masson, AdTech Sales Director at Amazon Ads, and Damien Prybis, Digital Director at OMD France, around Groupe Renault's innovative campaign on Prime Video Ads. The conversation will highlight new growth levers through streaming video advertising. Damien Prybis will share the results achieved by Renault thanks to Prime Video Ads.
With : Adrien Masson, Head of Ad Tech Sales Southern Europe, Amazon Ads and Damien Prybis, Digital Director, OMD France
The 2024 pictures
Relive the highlights of previous editions in pictures and discover all the content of One to One Retail Expérience Client.
